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AiVi
AiVi
STORY

“ái vi is for the hot and sexy. girls and boys. for the ones that deserve their own stage.”

ái vi is a London-based womenswear and menswear label redefining lingerie as something made to be seen.

Founded by German-born Vietnamese-Chinese designer Ai-Vi Phong, the brand explores the tension between East and West, intimacy and exposure, femininity and masculinity. Lingerie codes are taken beyond the bedroom and translated into ready-to-wear through a distinctly female gaze.

Much of the collection is created using textile waste sourced directly from fashion manufacturing, transforming discarded materials into limited pieces designed to be desired.

for girls. for boys. for whoever wants the stage.

Collections

2026
Saigon Homecoming
Heritage ao dai, reimagined.
2025
Spider Lily
Delicate lace, deep reds and blacks.
2024
The Raven
Gothic, sculptural drama.
2023
Swanlake
Ethereal, ballet-inspired grace.

Featured Collections

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SERIES 01 / 2026

Saigon Homecoming

A contemporary reinterpretation of the ao dai — heritage motifs carried into modern tailoring and silhouette.

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Saigon Homecoming — main look
SERIES 02 / 2025

Spider Lily

Delicate lace beadwork inspired by the mourning flower — structured, deep reds and blacks with intricate hand embroidery.

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Spider Lily — main look
SERIES 03 / 2024

The Raven

Gothic drama in sculptural black silhouettes — structured shoulders, feathered texture, and severe tailoring.

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The Raven — main look
SERIES 04 / 2023

Swanlake

Ethereal and ballet-inspired — flowing tulle, feathered layering, and monochrome grace built for movement.

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Swanlake — main look